Legendary Hard Rock Cafe closes in Mexico

[The legendary entertainment venue Hard Rock Cafe Mexico closed its doors after 20 years of success and tradition. The establishment will cease operations permanently, the innkeepers reported in a statement. 

The Hard Rock Cafe Mexico was brought by a group of young people in September 1989, also, these entrepreneurs through Operator DB developed the Hard Rock concept not only in Mexico, but worldwide creating projects that strengthened the brand.
 
Artists like Michael Jackson, Elton John (who laid the first stone), Gustavo Cerati, Miguel Bosé, Molotov, Robbie Williams, Gloria Gaynor, James Brown, Alanis Morissette, Enanitos Verdes, Jaguares, Fito Paez and Los Fabulosos Cadillacs, among others visited the venue.]

What could have been the reason for its closure?

In short, the experience. Many times we confuse that the 'stage' makes the experience, (ie space and atmosphere where the experience is delivered). It is automatic because 'the stage' is the element that attracts attention. It is through it that the theme is communicated to visitors sending messages to four of the five senses. The more effective the communication with the senses, the greater the emotional impact that occurs in the person visiting. Of course the stage is crucial in the delivery of extraordinary brand experiences, but it is not unique. It is just one of the factors involved in the process.

For restaurants like the Hard Rock Café (Planet Hollywood or the Rainforest Cafe, and many others that are opened based on a concept or theme), believed and still believe that the key to business success is the concept or topic, ie the stage. They think it's the single biggest motive that the people will need to eat there and do business. For those who created the Hard Rock Café believed the memorabilia and merchandising would be enough to do the business for them. They wanted to live the theme and neglected the elements that could really make people stay in and return: food and service. That is, they forgot that they were a restaurant. 

For any restaurant, drinks, food, and service should not go to second place, and at Hard Rock Cafe Mexico that is precisely what happened. To deliver a truly formidable, memorable, awe-inspiring experience, the product or service that a business offers lies in the center of the reason for it's existence. Call it shop, restaurant or office, all product or service of a business needs to meet the expectations, the level of quality of 'the stage' and must be of a quality that people want to return to consume again.

Not paying attention to the product or service is to act against the experience and the business itself, and that's what happened to Hard Rock Mexico.

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[Source of inspiration: News agency Notimex]